Episode Details

Jon Herold sits down with Jeanine Garcia of A Bit of Whimsy, a boutique tucked into a 100 year old building in Iron River, Michigan, right in the heart of the Upper Peninsula. What started as a whispered phrase during a quiet moment staring across the street at a building for sale became a faith driven leap into small town retail. Jeanine walks Jon through the two and a half year renovation, the gut punch of being almost ready to open when COVID hit, and how a phrase she heard in 2017 suddenly made sense in the dark summer of 2020. She also shares the real challenge of sourcing 85% American made goods, why she keeps losing her favorite domestic clothing companies, and how sales at the boutique are finally trending upward after years of decline. Plus, she is bringing a pop up shop to the Deadwood GART and encourages everyone to check their closet tags. You might be surprised.

This Week's Guest: Jeanine Garcia from A Bit of Whimsy https://www.bitwhimsy.com Promo Code: Badlands