Episode Details

If I’m being honest, messaging has humbled me more times than I’d like to admit.

For the longest time, I thought if people weren’t buying, it meant I needed to change the offer, lower the price, or completely pivot my business. But the real issue? My messaging wasn’t making people feel anything. I was describing my business instead of actually selling it.

And if you’re building a side hustle while working a 9 to 5, that mistake is expensive. Because when you only have a few hours a day to grow your business, your messaging has to do the heavy lifting for you.

Today, I sat down with copywriter and messaging expert Lucy Bedewi from My Write Hand Woman to talk about the messaging mistakes quietly costing female entrepreneurs sales every single day.

We unpack the difference between explaining your offer versus making people feel like they need it, why bland messaging is hurting your brand, and how to stand out online in a world where AI is making everyone sound exactly the same.

If you’re trying to grow your business, improve your productivity, create better work-life balance, and eventually quit your 9 to 5, this episode is going to completely shift how you think about your messaging and sales copy.

Because your words matter more than you think they do.

In This Episode, We Talk About:

•  Why weak messaging is leaving money on the table 
•  The difference between describing vs. selling your offer 
•  Why female entrepreneurs struggle to communicate their value clearly 
•  How to create sales copy that actually converts 
•  The messaging strategy every side hustle owner needs 
•  Why “confused buyers don’t buy” 
•  How to stand out online without sounding generic 
•  Why AI is making everyone’s messaging feel the same 
•  The importance of having a strong point of view in business 
•  How to attract aligned buyers and repel the wrong ones 
•  Why your website matters more than constantly posting content 
•  Messaging tips for women balancing a business and a full-time job 

Episode Timestamps:

00:00 – The messaging mistake that changed everything for me
02:00 – Lucy’s journey to building a multi-six-figure copywriting business
03:00 – Why messaging matters even more when you’re building a side hustle
05:00 – The power of clarity in sales copy
06:00 – Why weak messaging has no point of view
07:00 – How AI is making everyone’s marketing sound the same
08:00 – What a strong brand voice actually looks like
10:00 – Why buyers care more about themselves than your offer
12:00 – Messaging advice for women still working their 9 to 5
13:00 – Before-and-after examples of stronger messaging
16:00 – Demographics vs. psychographics in marketing
18:00 – Why your messaging should match how your buyers want to buy
20:00 – Where to focus first when improving your copy
21:00 – Building a brand while still employed
23:00 – Managing messaging across multiple businesses
25:00 – The biggest messaging mistake quietly costing women money

Connect With Lucy

Learn more about My Write Hand Woman and follow Lucy for messaging, branding, and sales copy advice for female entrepreneurs ready to grow their business and stand out online.

Follow Lucy on Instagram: @mywritehandwoman

Listen to her podcast: Unicorn Messaging 

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Every woman I know who successfully built a business while working a 9-