Episode Details

#62 Most home care sales reps stay busy—but very few generate high-quality referrals consistently. Sean Reiley, CTO at 52 Weeks Marketing, breaks down the specific sales activities, scorecards, benchmarks, and accountability systems that separate top-performing reps from everyone else. Sean shares the five sales activities that actually drive referrals, how many referral sources a rep should manage, what productivity should look like week-to-week, and the biggest mistakes operators and sales leaders make when managing referral accounts.

• Sean Reiley / Sean@hmstechsystems.com
• 52 Weeks Marketing & CRM

Sponsors:

• GUIDE-Ready Respite Provider Program (Debbie Miller + Harmonic Health)
• CMS GUIDE Participant List (spreadsheet download)