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All Marketers Are Liars (Seth Godin)
Season 1
Episode 125
Published 3 months, 2 weeks ago
Description
Seth Godin's All Marketers Are Liars reveals success comes from authentic storytelling, not just facts. We explore how to recognise a consumer’s worldview and use framing to align with their specific biases. Learn why consistent behaviour creates the "lies" people believe and why organisations must live their story to thrive.