There’s a particular kind of stress that comes with spending a large amount of money on your practice while not fully knowing if it’s paying off yet.

In today’s coaching session, I’m joined by Dana Corr—a graduate of the Money Skills for Group Practice Owners program—to explore what it means to be in an investment period inside a private practice.

Together, we unpack the tension between trusting the growth process and needing concrete data, especially when it comes to marketing expenses like Google Ads and agency support.

Ready to feel more calm and confident about your money?

Do you feel confused, ashamed, or uncertain about your finances? Are you craving support to help shift your money mindset and transform your relationship with money?

Are you ready to gain practical tools and the confidence you need to finally take control of your business finances?

If so, I’d love for you to join me for one of my free online workshops, designed specifically for private practice owners who feel stuck—whether it’s mindset blocks, avoidance, or the technical side of managing money.

In just one hour together, you’ll gain clarity, practical strategies, and next steps to move forward with intention.

Click here to explore upcoming workshops and save your spot or register to get the replay.

Moving From “Financial Vibes” to Actual ROI Data

A major theme in our conversation is the difference between feeling like something is working and actually being able to measure its impact. More inquiries alone don’t necessarily tell you whether your marketing spend is producing sustainable growth. What creates clarity is understanding the full path from inquiry to retained client: where leads are coming from, how many are converting, how long they stay, and what revenue they ultimately generate.

Dana and I talk about how easy it is for money to quietly leak out through weak follow-up systems, unclear attribution, or poor-fit leads. Tracking these numbers doesn’t just support better decision-making—it also reduces anxiety. The more visible your data becomes, the less you have to rely on guesswork or gut feelings when evaluating investments in your practice.

Building the Kind of Clarity That Supports Growth

Investment periods often require a different level of leadership because they involve spending money now in hopes of creating future stability and expansion.

(00:05:11) Discussing bank building purchase

(00:08:26) Working with an ad agency

(00:10:26) Understanding ROI in advertising

(00:15:01) Clarifying marketing attribution strategies

(00:16:37) Tracking client conversions and retention

(00:21:02) Getting clients to answer calls

(00:26:32) Analyzing ad performance with data

(00:30:43) Evaluating advertising return rates

(00:34:34) Analyzing ad spend effectiveness

Financial Leadership Often Starts with Better Questions

One of the shifts in this conversation is moving away from passively hoping a marketing strategy works and toward actively understanding the numbers behind it. That might mean asking harder questions, requesting clearer reporting from vendors, or building systems that help you track conversion and retention more accurately over time.

The goal isn’t perfect certainty. It’s developing enough financial clarity to make decisions from a grounded place instead of from panic or ambiguity.

About Linzy Bonham:

Linzy Bonham is a therapist turned money coach who helps private practice owners and health professionals feel calm, confident, and in co