Episode Details
Back to Episodes
EP 91: How to Survive AI, Algorithms and Social Media Burnout ft. Emmelie De La Cruz
Description
🔗 Secure Your Spot for the UNTAMED Morocco Retreat: https://www.victoriajenn.com/untamed
Meet Emmelie De La Cruz, fractional CMO, head of growth at Bubble IO, ex-Meta, and a Dominican/Puerto Rican trailblazer raised by the Bronx. After weathering TWO layoffs in a single year, Emmelie turned survival into strategy, launching a cleaning company in Atlanta before returning to tech and advising celebrity brands behind the scenes.
We go deep on modern entrepreneurship and wealth: She details why many so-called “personal brands” never scale, unpacks how AI will reshape business visibility, and drops data-backed realities, the kind missing from public talk. The stats stand out: direct mail open rates are skyrocketing as digital fatigue rises, and Emmelie’s own experience shows that 90% of people who “love your story” never pay. Want access into the real game? This episode is a masterclass in power, proximity, and the economics of cultural capital.
WHAT WE GET INTO
05:12 Losing a job, starting over, and IDGAF marketing 06:35 Why being real online comes with a cost 12:51 Hood girls deserve access too 16:56 The harsh truth about creators and personal brands 25:15 AI leads, bots, and the future of marketing 29:44 The USPS strategy for landing high-ticket clients 33:39 How AI recommends businesses like yours 45:23 Attracting premium clients over bargain hunters
KEY TAKEAWAYS
- Only 10% of your cheerleaders ever become your clients. Learn to market to buyers, not fans.
- AI is already changing who sees you and how you get paid. How to innovate, so you don’t become invisible.
- Direct Mail now sees higher open rates than most inboxes; old-school marketing is the new luxury.
- Why premium clients pay for solutions that save time and create results.
Follow Emmelie Dela Cruz on Instagram:
https://www.instagram.com/emmeliedelacruz/
✨ If you enjoyed today’s episode, please leave us a review with your feedback. We love to hear from our community
Follow Victoria Jenn:
📲Instagram: https://www.instagram.com/iamvictoriajenn
📲 TikTok:https://www.tiktok.com/@iamvictoriajenn
⬇️ FREE Training ⬇️
👉🏼 How to transition from corporate to entrepreneur: https://www.victoriajenn.com/training
⬇️ Say Hi On Social Media ⬇️
Follow Banking On Cultura:
📲 Instagram: https://www.instagram.com/bankingoncultura
📲 TikTok: https://www.tiktok.com/ @bankingoncultura
⬇️ Become a VIP ⬇️
📧 Join our VIP Email List for Giveaways & Never Miss an Episode: https://www.bankingonculturamedia.com/vip
Email Us: BankingOnCultura@gmail.com
NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there