Episode Details
Back to EpisodesHow This Energy Drink Maker Raised Over $1 Million For Its Cause
Episode 357
Published 4 years, 8 months ago
Description
You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.
For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Tune in to learn
- How do you make sure that customers are aware of your differentiators when you're in a crowded marketplace
- Why they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their business
- What multi-point content strategy and how they use it to drive tons of organic traffic