Episode Details

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here

Whenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about!

It's just me, Kayla, today, and I'm taking you inside our May Club meeting, where I walked members through some of the most scroll-stopping content I've been finding in the wild and how to make it work for their own marketing.

I like to call this skill “marketing girl eyes,” that instinct for spotting a good idea and asking yourself how you can put your own twist on it.

Kayla discusses:

♡ How to look at any piece of content and ask, "how can I make this work for me?"

♡ Your camera roll is already full of personal brand gold

♡ What a lifestyle blogger, a rom-com author, and a running account can teach you about real estate marketing

♡ The "hold something up" strategy that stops the scroll

♡ Journey-style content creates a following

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

—

Mentioned in this episode:

♡ Book: Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam

♡ Instagram posts mentioned during the call: @elasmarketingservices, @susividal, @the.daily.balance, @dr.rileycluck, @pearlrb, @alanawinchester.photography, @ugcshubhii, @ariannecamila, @amyporterfield

♡ Instagram accounts worth noting: @noavko, @lisahoogendoorn, @cariwilliamson, @authorsarahadams, @miasrunningagain

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into you