Episode Details

Cody Whelan⁠ was miserable.

Feeling purposeless in his geology career, he came home after work every day tired, irritable, and wondering why he was still putting himself through this. He dreamt of a different life for himself, a life centered on purpose, service, and connection. And after seven years of business ideas gnawing at him, he finally decided to pull the plug on his stable career so he could throw himself into the unstable waters of entrepreneurship.

Enter ⁠Treeline Outfitters⁠: Portsmouth's home for high-quality sustainable outdoor gear, delicious local beer, and genuine connection with like-minded human beings.

Since opening their doors in February 2024, Treeline has felt the full force of the community coming out to support them, which shines through in their weekly run club, which now attracts between 60-100 people every Thursday night.

From the taproom of Treeline Outfitters in the West End of Portsmouth, Cody and his wife ⁠Emily Kwesell⁠ sit down with ⁠⁠host Troy Farkas⁠⁠ to discuss why Cody began to resent his lucrative geology career, why it took him so long to take the leap, where the initial idea for Treeline came from, the explosive growth of run club, navigating the highs and lows of entrepreneurship, and much more.

To learn more about Treeline's gear, beer, and events, visit ⁠⁠TreelineOutfittersCo.com⁠⁠ or follow them on Instagram ⁠⁠@treeline_outfitters⁠⁠.

CHAPTERS:

• Treeline's role in the 'Seacoast Stories' origin story (00:00)
• Why Cody started hating his job (07:00)
• What pushed them to start Treeline Outfitters (19:44)
• SPONSORS: Budget Blinds + Dermatology & Skin Health (30:00)
• How Treeline chooses their gear and beer (32:40)
• The growth of run club (42:14)
• Why Cody feels wealthier than ever (49:52)

SPONSORS:

• ⁠⁠⁠⁠⁠⁠⁠To get started on a path toward better financial investment, email our friend David Higgins ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠david.higgins@wellsfargoadvisors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! He's a Portsmouth legend, and you won't regret it.

• ⁠⁠⁠⁠⁠⁠Dermatology & Skin Health⁠⁠⁠: Get 15% off botox, filler, and laser treatments at all DSH locations by mentioning "Seacoast Stories" at checkout for the REST OF 2026!

UPCOMING EVENTS:

• Seacoast Stories Dinner Club: The club that's regularly attracting ~100 people heads to Portland, Maine, on Wednesday, June 3! We also head back to Hampton, N.H., on Wednesday, June 17. ⁠Book your seat at the table here.⁠

AFFILIATE LINKS:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠3 Bridges Yoga⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: NEW yoga students can unlock a stellar deal of $45 for unlimited classes at the Seacoast's top yoga studio for a month! Visit

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