Episode Details

The Kenneth Noid story is a bizarre and tragic piece of fast-food history involving a 1989 hostage situation fueled by extreme paranoia. Domino's Pizza was running a highly successful advertising campaign featuring "The Noid," a claymation character who tried to ruin pizzas, alongside the slogan "Avoid the Noid." Kenneth Lamar Noid, a 22-year-old man from Georgia who suffered from severe mental illness, became convinced that the commercial campaign was a personal attack directly mocking him. Believing the company was out to get him, he entered a local Domino's restaurant, held two employees hostage for over five hours, and demanded $100,000 and a getaway car.