Episode Details

Most consumers love AI in ads—if it’s helpful and relevant—but still crave that human touch, with 78% preferring human-made ads even if AI could technically do better. While marketers are fully embracing AI, with 97% using it daily and planning to spend more, consumers worry about “AI slop”—generic, soulless content—and are wary of overly personalized ads that feel invasive. They reward ads that save money, speak their language, or match their location. Transparency is seen as essential, and marketing leaders agree: AI can’t replace empathy, emotional intelligence, or the spark of human imperfection.

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