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Lucra Secures $20M Without AI
Description
Lucra Sports just landed a $20M Series B led by Cathie Wood’s ARK Invest — a huge win for a company that’s not even in the AI frenzy. Instead, Lucra offers interactive gaming competitions as loyalty programs for brands like Dave & Buster’s. CEO Dylan Robbins credits two key moves: being relentlessly social (he met ARK reps at a NYC bar) and pivoting his pitch to frame Lucra as a hedge against AI’s volatility — appealing to investors who want resilience, not just hype. With ARK’s backing, Lucra now has a powerful network to close the round. Robbins’ lesson? To get VC money, especially outside AI, you’ve got to dream bigger than ever — and swing for the fences.
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