Episode Details

#358 | Ben Wallis (Customer Lifecycle Manager, Quo), Jaina Mistry (Director of Brand and Content Marketing, Knak), Kremi Mestanova (B2B Content and Growth Strategist, Kremi Marketing), and Tyler Cook (Head of Email Marketing, Hypermedia Marketing) join Dave for an Exit Five live session on what's actually working in email right now. Ben shows how Quo built a Spotify Wrapped-style year-in-review campaign with fully personalized GIFs and real usage data for every customer. Jaina makes the case for why B2B newsletters are one of the most slept-on trust-building channels in marketing, and breaks down the operating model that makes it sustainable. Tyler Cook shares his five-step AI-powered newsjacking system that goes from trend to sent email in under an hour, including a real example that got a 67% open rate. And Kremi walks through how she restructured email programs for two very different B2B brands and cut unsubscribe rates by 20% while lifting click-through rates by 40%.

Timestamps

• (00:00) - - Intro
• (04:14) - - Ben Wallis: personalized year-in-review email campaign for every customer
• (14:43) - - Jaina Mistry: why B2B newsletters are the most slept-on trust channel
• (25:00) - - The operating model that makes publishing 52 newsletters a year sustainable
• (25:20) - - Tyler Cook: the AI-powered newsjacking system that goes from trend to sent in under an hour
• (37:02) - - Kremi Mestanova: restructuring email programs for two very different B2B brands
• (46:20) - - Live Q&A

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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