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Ep 224: Building a Coaching Business Without Social Media (and Over 40!) with Alex Strauss

Episode 224 Published 4 weeks ago
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Have you ever wondered whether it's too late to start a coaching business, or whether you really have to be on social media to grow one? This week I'm joined by the brilliant Alex Strauss, who has built not one but two successful online businesses -- entirely without social media -- and she's doing it in her 50s and heading towards 60.

In this week's episode we cover a lot of ground, from starting an online coaching business later in life, to growing your audience without touching Instagram, to what happens when your interests evolve and you want to pivot, and how face yoga can help you feel more confident on camera.

Tune in to learn:

  • Why the online space is actually brilliant for women in their 40s, 50s, 60s and beyond
  • How Alex has grown two successful brands without ever using social media
  • The evergreen podcast concept and how it can work as a hands-off sales tool
  • What to do when your coaching interests change and you want to pivot
  • How face yoga can help you feel more confident and like the best version of yourself on video

Check out the blog post that accompanies this episode.

About Alex Strauss: Alex Strauss is a bestselling author, mindfulness guide, and certified face yoga teacher. She's the founder of The Mindful Walker School of Wellbeing and host of the Face Yoga After Fifty podcast. You can find her at amazingfaceyoga.com and themindfulwalker.com.

Alex's links:

Laura's links:

Other links mentioned in this episode:

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating yo

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