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Market Match at Risk
Description
California’s Market Match program, which doubles CalFresh spending at farmers markets, is on the brink of collapse as state funding expires next March—just as federal cuts loom. For low-income shoppers like college student Sean Bickety, it’s a vital lifeline to affordable, healthy food; for farmers, it’s critical cash flow. In its first decade, the program helped 600,000+ people buy millions of servings of fresh produce. Advocates now push for permanent funding and expanded reach to keep families nourished and small farms alive.
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