Episode Details

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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template

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From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices

Aprile Blair spent 23 years in corporate aviation - working her way up to Director of Marketing - before she finally gave her notice and went all in on her own web design business. In this episode, she shares the whole journey: building her first website over a single weekend, meeting Shannon at a conference, doing two rounds of 90-Day Shift Private Coaching, and going from pricing projects way too low to charging what they're actually worth.

The centerpiece of this conversation is Aprile's pricing breakthrough. Before coaching, she would have quoted a major project at $3,500. After working through the Package Matrix and the mindset work that made it possible to actually put higher numbers in front of clients, she quoted $15,500. The client picked the top tier without blinking. That one project paid for her entire coaching investment.

What You'll Learn:

• Why web designers add more deliverables instead of raising their prices (and how to stop)

• How the Package Matrix™ makes it safe to quote higher prices

• Why the mindset work has to come before the pricing work

• How to find and commit to a niche... even when you're resisting the obvious one

• Why "it gets to be easy" is a belief worth fighting for

• That it's never too late to start over - Aprile is 45 and says this is the most rewarding thing she's ever done

Resources Mentioned:

• Web Designer Academy - Shannon's program for women web designers

• 90 Day Shift Private Coaching - The private coaching program Aprile did twice

• Next Level Mastermind - Shannon's mastermind group for advanced women web designers and WDA graduates

• Grab the High-Converting Proposal Template - Learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients

• Package Matrix™ - Shannon’s 3-option framework for safely testing premium prices.

Related Episodes:

• Episode 189: How To Price Custom Web Design Projects:

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