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IBM & Ferrari: Revolutionizing Fan Engagement with AI
Published 3 days, 20 hours ago
Description
IBM and Scuderia Ferrari HP join forces, leveraging AI to revolutionize fan engagement in Formula One. The partnership aims to transform raw race data into accessible, engaging content, boosting fan interaction and personalization on the Ferrari app. With a 62% increase in engagement during race weekends, the collaboration seeks to create immersive experiences for a diverse fanbase, fostering lasting loyalty.
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