Episode Details

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Christopher Micallef, DO, shares how he grew from solo practice to 51,000 sq. ft. in only 2.5 years in Texas.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Solo Practice to 51,000 Sq. Ft. — in 2.5 Years

3 providers, 16 staff, zero lead conflict. Here's his model.

First, my latest "Beauty and the Biz" guest is Dr. Christopher Micallef. Indeed, he is a board-certified plastic surgeon in San Antonio. Furthermore, he has built something truly impressive. Specifically, he grew from a solo practice to a multi-provider aesthetic business. Moreover, he achieved this growth in just a short amount of time. Currently, his multi-provider aesthetic business includes the following elements:

• First, a facial plastic surgeon joined the team.

• Second, an internal medicine physician came on board.

• Third, the clinic offers injectors, lasers and wellness services.

• Fourth, the practice employs 16 team members and keeps growing.

However, what stood out the most was his mindset. Ultimately, Dr. Micallef credits much of his success to his military background. Fundamentally, systems, consistency, accountability and leadership are not optional. Frankly, that discipline clearly shows in his work. Thus, in this "Beauty and the Biz" episode, we discuss the following topics:

• First, we explore how he scaled quickly without chaos.

• Next, we uncover why patient experience is his true differentiator instead of price.

• Then, we review the hiring mistakes he wishes he avoided early on.

• Meanwhile, we discuss how to get every staff member aligned around the same patient journey.

• Finally, we explain why consistency in leadership is non-negotiable.

Emphatically, he emphasized his focus is equally on systems, staff experience and procedures. Therefore, that is how you prevent growth leaks from happening. Assuredly, if you are building, scaling or trying to create a stronger culture in your practice, this episode is worth your time.

Incidentally, the practices winning today are not always the best surgeons. Instead, they are often the best operators. Consequently, I talk about this concept in more detail in my brand-new book. Now, you can read "The Plastic Surgery Practice Growth Playbook." Finally, get your copy today.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club