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Tim Hortons' $270M Investment in Canada
Description
Tim Hortons is making significant strides in 2023, planning to open eighty new locations and renovate four hundred existing ones, investing a total of four hundred million dollars. The majority of these changes will occur in Ontario, focusing on modernizing layouts, updating kitchens, and enhancing digital ordering capabilities. This move comes as Dunkin prepares to re-enter the Canadian market, potentially sparking a coffee war between the two chains. Despite being owned by a U.S. company, Tim Hortons aims to strengthen its Canadian identity with these investments.
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