Episode Details
Back to Episodes
The Mid-Strength Opportunity - Hear the Latest Research
Description
Mid-Strength Summit
Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next.
The Mid-Strength Opportunity – hear the latest research revealing untapped potential, shifting consumer mindsets and the commercial opportunities waiting to be unlocked. Blake Gladman from KAM Insights shares the report commissioned by the collective.
This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here
Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.