Episode Details

In our latest Trade To Black podcast, hosts Shadd Dales and Anthony Varrell break down one of the biggest branding moves we’ve seen in a long time across sports and entertainment. Turning Point Brands (NYSE: TPB) recently signed a major multi-year partnership with TKO Group covering UFC, Zuffa Boxing, Professional Bull Riders, Formula Drift, World’s Strongest Man and several other major sports properties.At first glance, people might just see another sponsorship deal. But there’s a much bigger picture here. Partnerships like this simply didn’t happen at this level 10 or 15 years ago. Times are changing, mainstream acceptance is growing, and companies are now looking for ways to build culture-first brands instead of relying on old-school advertising.Joining us is Summer Rein, Chief Growth Officer at Turning Point Brands (NYSE: TPB), who explains why this partnership made sense, why UFC and combat sports align so well with the company’s branding strategy, and how today’s consumer brands are trying to meet audiences where they already are.Shadd and Anthony also discuss Red Bull-style marketing, retail strategy, the power of Zig-Zag’s brand recognition, and Summer’s past involvement with Altria’s investment into Cronos Group (NASDAQ: CRON). The episode also touches on how cannabis regulation has evolved since 2019 and why the latest rescheduling developments finally feel different this time around.If you follow cannabis, branding, sports business, or emerging consumer trends, this is an episode worth checking out.#CannabisStocks #UFC #TurningPointBrands #NYSETPB #TradeToBlack #CannabisNews #SportsMarketing #BrandingStrategy #TKOGroup #CannabisIndustryWant to see more Cannabis Reform?🎬    • The Most Important 30+ Days In Cannabis | ...  🎬    • Cannabis Momentum Is Suddenly Building - H...  🎬    • Cannabis Rescheduling Faces Legal Question...  🎬    • Congress Tries To Slow Cannabis Reform | T...  Want to stay updated on Cannabis, Small Cap, AI, and Crypto?Subscribe to our Daily Baked newsletter:https://newsletter.thedalesreport.com...Find us on social media and podcast platforms:✅ Facebook:   / thedalesreport  ✅ Twitter:

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