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He Left the Military and Built an amazing brand in Texas
Description
A veteran co-founder. A Hill Country distillery named after its elevation. And an agave spirit that has no business being this good. Justin Braune built 1693 Whisky from the ground up in Fredericksburg, Texas, and this week he's at Pioneer Bar telling the whole story.
He covers the full origin: how a military veteran decides to start a craft distillery, the 2024 rebrand from Luckenbach Road Whiskey to 1693 (the name is the elevation, 1,693 feet above the surrounding Texas cities), and the lineup: a 4-year aged Texas bourbon, cask strength, rye, and Elevación, an agave spirit made from 100% Mexican agave, finished right there in Fredericksburg. That last one will surprise you.They get into what it actually takes to get your bottles onto Texas liquor store shelves one account at a time, the craft spirits boom happening across the state, and what's coming next for the brand.No fluff. Just a founder telling the real story of building something in one of the most iconic small towns in Texas.