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Canadians Want Simple, Everyday Loyalty Rewards
Published 2 days, 18 hours ago
Description
Canadians are hoarding billions in loyalty points, but struggle to redeem due to complexity and lack of everyday relevance. Smaller, frequent rewards are now preferred, with 60% of Canadians seeking rewards for essentials like coffee or groceries. Simplified redemption and flexibility in loyalty programs are key to engagement and increased spending.
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