Episode Details

A lot of coaches are about to get wiped out by AI — and most of them don't even see it coming. But here's what they're missing: AI is about to make the right coaches rich and put the wrong coaches out of business. In this episode, I break down exactly how I'd build a $100M coaching company starting from scratch today that is 100% AI-proof.

The value of information is dropping to zero. ChatGPT can tell your prospect how to solve their problem in 30 seconds for free. But real transformation — a leader who holds you accountable, believes in you, and won't let you quit — that's getting more rare and more valuable every day. AI can teach, but it can't make you do it. And you don't care if you let it down.

I walk through the exact model I'd build, why I'd obsess over one funnel instead of five half-built ones, and the single most valuable role in the coaching industry right now that almost everyone is about to automate away — which is exactly the wrong move. I also get into how to use AI as your delivery team instead of fearing it as your competition.

"If your prospect could get every piece of information in your program from ChatGPT for free tomorrow, would they still pay you $10,000? If the answer is no, you don't have a coaching offer — you have a grab bag of information."

🔗 Full video on YouTube: https://youtu.be/MunRZzrT1bU
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