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Guzman y Gomez Pulls Out of US Market

Guzman y Gomez Pulls Out of US Market

Published 1 week, 4 days ago
Description

Guzman y Gomez, the Australian Mexican fast-food chain, is shutting down its US operations due to unsuccessful sales. Despite attempts to expand, including offering larger burritos, the company couldnt compete with established players like Chipotle. The move is expected to cost up to $40 million in one-off expenses. However, some analysts view this as a positive step, as the US business had a slim chance of success and was dragging down overall earnings. GyG will now refocus on its strong Australian market and explore growth in Singapore and Japan.

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