Episode Details

In Part 1, John Fargher took us back to the beginning, exploring the early days of AgriWebb and the farming families who backed a young ag tech company long before the rest of the industry could see what it would become. If you haven't listened to that one yet, we recommend starting there. 

In Part 2, the story gets bigger. 

Because beneath the global partnerships and the rapid growth, this episode is really about how farming families move from recording the past to actually getting ahead of it. 

At the centre of it all is still the farm business itself. The producer who knows their country better than anyone but is making critical decisions without the right information in front of them. The family navigating rising expectations around data, sustainability, succession, and performance, often without the tools or support to do it confidently.  

John talks openly about the gap between what is possible and what most farming families are actually doing, and how AgriWebb's direct to farm model is closing that gap every day. Their collaboration with Figured takes it even further, finally connecting the operational and financial picture of a farm business in one place, so that the decisions being made on the ground are backed by the numbers that matter. 

In this episode, we explore: 

• How AgriWebb's two-part business model works and why the enterprise model is unlocking value for farmers in ways the industry has never seen before 

• The Sainsbury's and ABP partnership, six years in, 500+ farms, and results th