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Work Backwards: The Key to Effective Marketing and Sales
Description
In This Episode of Business Lunch: We explore effective marketing and sales strategies for high-ticket services, emphasizing the importance of working backwards from your end goals, focusing on the right customer journey, and structuring sales teams for success.
Chapters:
00:00 Introduction and May Madness
03:04 Client Consultation Insights
06:03 Lead Generation and Self-Liquidating Offers
08:57 The Importance of Sales Teams
11:53 Nurturing Leads Effectively
15:05 Budgeting for Sales and Marketing
18:02 Working Backwards from Goals
20:57 Adapting Strategies for Different Products
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Resources:
• 7 Steps to Scalable workbook
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