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Steyer's Influencer Spend: A New Political Frontier
Description
Californias governor race is getting a digital boost, with Tom Steyer spending big on social media influencers. However, transparency is lacking, with investigations taking years and penalties being light. This influencer game is changing politics, with campaigns using content creation to build an online army and appear to have grassroots support. Both Steyer and Becerra are accusing each other of using paid influencers without proper disclosure, highlighting the new digital landscape in politics.
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