Episode Details

Product-market fit is often treated like a switch: either you have it, or you do not. But in reality, it tends to behave more like a spectrum. A company can have early traction, real customer interest, and even paying users, and still not be in the market where the fit is strongest.

That was one of the most useful ideas in Collin Stewart’s conversation with Thomas Alflen, co-founder of Oddity.ai, on the Predictable Revenue Podcast. As Thomas put it, product-market fit did not feel binary in practice. It felt stronger in some markets than in others. And that is the real lesson for founders: early signs of demand matter, but they are not the finish line. 

The job is to keep testing where the problem is clearest, where customers feel it most urgently, and where your solution becomes easier to repeat and scale.