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Making $500,000 on Lettuce (MFB 44)
Description
Ray Tyler rejected the race-to-the-bottom pricing that destroys most small farms. Instead, he discovered customers willing to pay $10/pound for premium lettuce—5x what big farms charge. With 75% profit margins and weekly harvests creating constant cash flow, Ray built a farm that supports his family plus 4 employees on just one acre.
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