Episode Details
Back to EpisodesNike Hits the Gym, Life Time Adds Nutrition Coaching, Gen Z Wants the Past
Description
May 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
-
Life Time launches Dynamic Nutrition Coaching across 190+ clubs with 500+ in-house coaches pairing metabolism guidance with training and recovery
-
NBC News poll finds 47% of adults 18-29 would choose to live in past, with 62% believing life will be worse as social media drives anxiety and disconnection
-
Nike names The Yard Gym first global training partner after shutting studios, embedding into existing fitness communities with co-branded workouts and equipment
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → insider@fitt.co