Episode Details

Sponsored by Supporting Cast. Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm

• Across the world, the podcast economy grew 23% last year, says new data from Owl & Co. Global podcasting is now worth $9.2bn in revenue, says the data. The biggest increase came from direct ad revenue, but revenue from consumers (membership tools like Patreon and Supporting Cast, etc) also significantly increased, and is now worth $2.2bn alone.
• Vox Media's podcast network, Vox.com and New York magazine, have been sold to James Murdoch for a reported $300mn. The Verge and other Vox websites aren't part of the deal. (James Murdoch is the one that split from his father Rupert Murdoch's media empire some years ago).
• 43% of British adults now listen to an ad-supported podcast monthly, says new data from Sounds Profitable and Sound Insights. 44% of UK podcast listeners recalled ever making a purchase after hearing a podcast ad, according to the findings of The Advertising Landscape UK, which were shared yesterday at The Podcast Show.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• 🎯Are you getting new clients from your podcast?💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list.
• 🔊 Get Discovered — Grow your audience with Player FM's self-serve promotional campaigns. Reach active podcast listeners, boost plays, and gain subscribers with campaigns tailored to your goals. Start today!

Gold supporters: Buzzsprout, Mowpod, The $100 MBA, Podbean, The Podglomerate, Cloud10, Libsyn, Audiohook,

Listen Now