Episode Details

170 | From “Nice to Have” to “Must Have” Coaching Offers

Episode 170 Published 1 month, 2 weeks ago

Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear?

In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough.

00:00 - Nice to Have vs Must Have

01:02 - Why Interest Isn’t Action

02:01 - The Urgency Problem

02:45 - Specificity Changes Everything

03:10 - Problems People Will Pay to Solve

04:02 - The Cost of Staying Stuck

04:40 - Ellie’s Niche Shift

“People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo Lott

When your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier.

Useful Links

Learn about The Business of Coaching programme

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