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Fixing Broken MSP Marketing (EP 1010)

Fixing Broken MSP Marketing (EP 1010)

Published 3 months, 4 weeks ago
Description

I brought back my friend Dave Scott from Scott Growth Strategies to poke the bear a little and talk about why so many MSPs feel stuck, even when they’re working their tails off. Dave lives right in the middle of that problem as a fractional CMO/CRO for MSPs and B2B firms that have hit a growth ceiling, and he does not sugarcoat the reality that a lot of us are fantastic engineers and pretty rough business owners. We dig into the difference between being an “idea-heavy” entrepreneur and a disciplined business owner, why 77 percent of MSPs are under a million in revenue, and how that shows up as burnout, bad clients, and lumpy, random sales.

Chapters

  • 00:22 Podcast Intro
  • 04:12 Conference Season Updates
  • 07:45 Hardware Quotes and Firewalls
  • 12:37 Sponsor Spotlight
  • 14:06 Growth Marketing Challenge
  • 27:06 Scaling Beyond DIY
  • 36:17 Mindset Before Spending
  • 39:58 Ego Versus Confidence
  • 44:02 Florida Man Break
  • 46:32 Automation and Voice
  • 54:52 AI and VA Trends
  • 1:00:57 Closing Thoughts

=== Guest: Dave Scott, Scott Growth Strategies

=== Florida Man Stories

=== Shout-outs

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