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Beyond Streaming: Rebuilding How Artists Create, Collaborate & Own Music with Alex Greco
Description
In this episode, we’re joined by Alex Greco, founder of Leep, a collaboration-first platform designed to transform how music is created long before it reaches streaming services.
Leep is built around a simple but powerful idea: artists need space to develop music together, not just release it into algorithms. Instead of focusing solely on finished tracks and streaming performance, the platform allows creators to share works-in-progress, exchange structured feedback, and co-create in real time with collaborators, producers, and even fans.
Alex brings a background spanning product leadership, partnerships, and artist development, working at the intersection of creativity, technology, and rights. His work challenges the dominant streaming-era model by advocating for systems that prioritise process over performance metrics, collaboration over competition, and long-term artist sustainability over short-term visibility.
We explore how emerging artists can build stronger creative foundations, why ownership and transparency matter more than ever, and how platforms like Leep could reshape the early stages of the music-making journey globally.
At its core, this conversation asks: what if the most important part of music isn’t the release — but everything that happens before it?
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