Episode Details

What if the key to building a successful Teachers Pay Teachers (TPT) store wasn’t creating more products, but solving one very specific problem?

In this episode, Lindsay chats with Teacher Resource Academy member Kylia about how she built a highly niched Teachers Pay Teachers (TPT) store serving home daycare providers and homeschool families. Kylia shares how she turned real-life pain points from running her own daycare into profitable digital products, including a tax deduction spreadsheet that unexpectedly became her bestselling resource.

From building toddler curriculum bundles to using TikTok to grow her audience, Kylia opens up about what’s working in her business, how she balances running a daycare with growing multiple income streams, and the lessons she wishes she knew when she started.

Key Discussion Points:

[00:00:41] A Unique Teachers Pay Teachers (TPT) Niche That Solves Real Problems

Why Kylia’s home daycare niche stands out on Teachers Pay Teachers (TPT) and how focusing on real pain points helped her products gain traction.

[00:01:22] The Spreadsheet That Became a Bestseller

How a tax deduction spreadsheet for home daycare providers became Kylia’s top-selling product by simplifying an overwhelming part of business ownership.

[00:02:13] Selling to Business Owners Instead of Students

Why some of Kylia’s most successful products are designed to help daycare owners run their businesses more efficiently.

[00:03:40] From Public School Teacher Back to Daycare Owner

Kylia shares her journey from running a daycare to teaching public school and eventually reopening her daycare after becoming a grandmother.

[00:04:33] Blending Preschool Education with Business Resources

How Kylia combines toddler curriculum resources with practical tools for daycare and homeschool providers.

[00:05:12] Creating Detailed Toddler Curriculum for Parents and Providers

Why highly detailed lesson plans are helping parents and daycare providers confidently teach toddlers and preschoolers.

[00:06:27] Why Kylia Invested in Teacher Resource Academy

The moment Kylia realized her Teachers Pay Teachers (TPT) store could become more than a hobby and why she chose to invest in mentorship.

[00:07:40] Lessons Learned About Organization and Templates

How organizing digital files, using templates, and understanding copyright saved Kylia valuable time.

[00:08:24] Using Existing Data to Create More Bestselling Products

Why paying attention to what is already selling helped Kylia expand her product lines and create profitable bundles.

[00:09:32] Turning Weekly Curriculum Into Multiple Product Streams

How Kylia repurposes pieces of her toddler curriculum into standalone resources and future bundles.

[00:10:27] Using TikTok to Grow a Niche Audience

Why TikTok has become Kylia’s most effective platform for connecting with daycare providers and showcasing her products.

[00:11:22] Creating Content Around Pain Points

How Kylia uses social media to teach, solve problems, and build trust with her audience.

[00:12:39] Getting Comfortable Showing Up Online

Kylia shares how she worked through the fear of showing her face and being judged online.

[00:13:53] Managing a Teachers Pay Teachers (TPT) Store While Running a Daycare

A realistic look at Kylia’s schedule, including early mornings, nap-time work sessions, and prioritizing tasks with the highest return on investment.

[00:15:48] Advice for New Teachers Pay Teachers (TPT) Sellers

The biggest mistakes Kylia made in the beginning, including waiting too long to set up a lead magnet and email list.

[00:16:14] Why Branding Is Not the Most Important Thing

Kylia explains why focusing too much on logos and branding can distract new sellers from creating valuable products.

[00:18:29] Expanding Beyond Teachers Pay T