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Broadcast TV's Fork In The Road: Sports, Streaming, And The Fight For Relevance
Season 1
Episode 9
Published 4 months, 3 weeks ago
Description
This week on In the Vicinity, Tim Hanlon goes solo to unpack what the latest broadcast TV earnings reports are really signaling about the future of local media.
From Scripps' aggressive sports-and-streaming push to Sinclair's ATSC 3.0 ambitions, Gray's hyper-local strategy, and Nexstar's focus on maximizing retrans and scale, Tim explores the very different paths broadcasters are taking as the traditional TV model continues to erode.
The episode dives into the collapse of RSNs, the growing importance—and danger—of political advertising, the rise of sports as broadcast TV's survival strategy, and why broadcasters may finally be realizing they're no longer just "TV companies," but video companies competing in a streaming-first world.