Episode Details

In this episode of Global Economic Press, Alex Brady discusses a significant partnership between dacadoo, a Swiss-based leader in digital health engagement, and Bradesco Vida e Previdência, a prominent player in the Brazilian insurance market. This collaboration aims to revolutionize health engagement for millions in Brazil by leveraging dacadoo's Digital Health Engagement Platform. The platform, known as Viva Longevidade in its Brazilian Portuguese version, combines behavioral science, artificial intelligence, and gamification to encourage users to improve their health and well-being. This partnership marks a crucial step in dacadoo's expansion across Latin America, reflecting the growing demand for digital solutions in preventative health that enhance customer engagement and promote healthier habits on a large scale.

The relationship between dacadoo and Bradesco Vida e Previdência began in 2022 with a successful pilot project among the insurance group's employees, demonstrating the effectiveness of dacadoo's technology in fostering healthy habits and strengthening long-term customer relationships. Following this success, Bradesco Vida e Previdência is now extending the solution to its customer base, utilizing dacadoo's digital health engagement capabilities to accelerate its innovation and digital transformation strategy. Peter Ohnemus, Chief Executive Officer and Founder of dacadoo, expressed pride in partnering with Bradesco Vida e Previdência to bring their platform to millions in Brazil, reinforcing their mission to make the world healthier. Bernardo Castello, Chief Executive Officer of Bradesco Vida e Previdência, highlighted the value of offering a personalized continuous care platform that encourages healthier habits and strengthens long-term relationships with policyholders. For more information, visit dacadoo's website.