Episode Details

Man, I don’t know how else to say this — this one got me. I sat down with Christian Zeron, the guy behind the Theo N. Harris Instagram, and what started as a watch-world conversation turned into one of the most honest, wide-open talks about hunting, identity, manhood, and what it means to find something that actually moves you. That’s the kind of episode this is.

Christian grew up in New Jersey selling vintage Rolexes in college and built a marketing company around it. He’s sharp, he’s articulate, and — up until about six months ago — he had zero connection to the hunting world. Then a client invited him on a hunt in Kentucky and, well, here we are. He killed his first turkey this spring, he’s already got hog hunts lined up in Texas and a dove trip to Argentina on the books, and the guy is all in. Completely, unapologetically, joyfully all in.

What I love about Christian is that he brings this fresh set of eyes to our world. He’s not pretending to be someone he’s not. He’s a Ralph Lauren, vintage shotgun, lever-action rifle kind of guy who gets genuinely emotional talking about his late grandfather while butchering his first bird. That’s real. That’s the stuff hunting is actually made of, and it’s the stuff that’s really hard to explain to people who haven’t lived it.
We go deep on the watch world and what Rolex figured out about aspiration and identity that most brands never do.

We talk camo as identity, Sitka vs. First Lite, Yeti coolers, LVMH, Omega, Casio — and somehow it all connects back to hunting, brand building, and what it means to be a man who collects experiences instead of just stuff. Plus, we dig into what I’m trying to build with Bridger Watch and Christian gives me some real, unfiltered marketing advice on how to position it against Garmin and Apple.

This is the kind of conversation that makes you want to call your old man, fire up a steak, and go outside. Strap in.

Episode Sponsors

onX Hunt
If you’re serious about hunting out west, onX isn’t optional — it’s foundational. We’re talking land ownership, access layers, terrain intel, and a full suite of tools built for every phase of the hunt: planning, preparation, and execution. The difference onX makes is simple. It’s confidence. Confidence that you’re in the right spot. Confidence that you’re legal. Confidence that you can find your way back to the truck when the day goes long and the country gets weird. Download the onX Hunt app and become an Elite member today.
Use code TRO for 20% off your membership.

Website: onxmaps.com

Bridger Watch
I set out to build a better smartwatch for the hunting community — plain and simple. I was frustrated. I kept pulling my phone out 100 times a day to check onX in the field and thought, why can’t we just have the map on our wrist? So we went down the rabbit hole and built what I genuinely believe is the best smartwatch ever made for hunters. If you’re a watch guy and a hunter, this was built for you.
Use code TRO at checkout.

Website: bridgerwatch.com

Timestamp Chapters
0:00  —  Intro & Sponsor — onX Hunt
1:45  —  Sponsor — Bridger Watch
3:00  —  Welcome Christian Zeron | Who Is This Guy?
5:30  —  From Jersey to the Deer Woods — How a Watch Guy Found Hunting
9:00  —  Building a Marketing Company on the Back of Rolex
12:30  —  Christian’s First Turkey: Buck Fever, Clown Makeup, and Grandfather Moments
17:00  —  Why Hunting Hits Different — The Emotional Depth Non-Hunters Don’t Understand
20:30  —  Serving Elk Steak & The Pride of the Harvest
23:00  —  Where Does Christian’s Hunting Journey Go