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IKEA: Balancing Affordability, Sustainability & Growth
Published 4 months ago
Description
IKEA has been part of the Malaysian retail landscape for 30 years and as consumers become more cost-conscious and e-commerce reshapes retail, it is evolving beyond its traditional megastore model. Malcolm Pruys, Country Retail Director of IKEA Malaysia discusses affordability, omnichannel retail and expansion for the IKEA experience in Malaysia.
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