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Community Is the New Buzzword—But We’re Doing It Wrong
Description
Most companies say they’re building community. What they often mean is: they launched a Slack channel no one reads, hosted an event with a neon sign and a DJ, watched people post about it on Instagram, and called the whole thing a success. Meanwhile, the people in the room never actually connected.
In this episode, David sits down with Jessie Jacob, Culture First Community Manager at Culture Amp, to unpack why relational atrophy is becoming one of the defining workplace problems of the AI era. Jessie manages a global community of more than 100,000 people, and her argument is simple: if people don’t feel safe, welcomed, or genuinely connected, no amount of “community strategy” will save you. In a world increasingly optimized for efficiency, automation, and performative engagement, human connection is quickly becoming the real competitive advantage.
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