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How She Turned a Hobby Into a Business While Caregiving | Jenny Huynh, Wildflower Macarons, Ep. 10

How She Turned a Hobby Into a Business While Caregiving | Jenny Huynh, Wildflower Macarons, Ep. 10

Season 1 Episode 10 Published 1 month, 1 week ago
Description

You've got a hobby you can't stop doing. But between the caregiving, the family, the life that's already full, you're not sure there's room for it to become anything more — or if you're even allowed to find out.

A gentle note before you listen: this episode includes Jenny's experience with postpartum depression and suicidal thoughts. If that's a tender topic for you, please take care with this one. Support resources are linked below.

ABOUT THE GUEST: Jenny Huynh is the baker behind Wildflower Macarons, a home-based small business in Eden Prairie, Minnesota that she started in 2020 during a postpartum she didn't yet have a name for. Five years in, she's grown it from a kitchen hobby into a custom-order business known for intricate, hand-painted novelty macarons inspired by her Southeast Asian heritage — all while being the primary caregiver for her father-in-law and raising her own son. Her story is a real look at what it takes to grow a small business in midlife when life keeps adding to your plate, not subtracting from it.

WHAT YOU WILL LEARN:

  • [00:02:20] How a birthday party started a business — with zero initial plan
  • [00:05:33] What postpartum looked like for Jenny as a new mom, and why we all need to share our experiences
  • [00:13:20] Going from kitchen hobby to officially licensed cottage food business — and why it was easier than she expected
  • [00:16:06] The sandwich generation reality: raising her son and caregiving for her father-in-law while running a business
  • [00:21:00] How she used her macarons to raise money for community rent during ICE raids — and why every role matters, no matter how small
  • [00:30:01] The strength her husband sees in her that she didn't see in herself
  • [00:31:53] The advice she'd give her younger self: why she's "more than enough"

GUEST OFFER: Wildflower Macarons is generously offering Her Intentional Reset listeners 10% off first-time customer order. Reach out and mention Her Intentional Reset podcast. All details below.

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CONNECT WITH SPONSOR:

  • Instagram @rootsandbloom_studio
  • Listener promotion: Roots & Bloom 20% off plant purchase — mention “Her Intentional Reset” at checkout/to Ciera Curtis

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