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Swatch x Audemars Piguet Collab Causes Chaos
Published 5 days, 2 hours ago
Description
Swatchs new Royal Pop watches, a collaboration with Audemars Piguet, caused chaos worldwide. Limited to 400 dollars each and available only in Swatch stores, the demand led to massive crowds, long lines, and aggressive behavior. Swatch had to close some stores and limit the number of people in line due to safety concerns. This isnt the first time Swatch has faced such issues, as seen with the MoonSwatch collab in 2022.
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