Episode Details

Mary-Kate and Ashley Olsen were on television before they could talk and millionaires before they could read. Former Us Weekly editor-in-chief Dan Wakeford, author of the new Celebrity Intelligence newsletter, joins Back Row to break down the Full House casting story, the Dual Star empire, the billion-dollar licensing machine, and the NYU years that changed everything.

Part Two — revealing the secrets behind The Row — is available to Premium subscribers. Sign up at Back Row to get newsletter access included with your subscription, or in Apple Podcasts or Spotify.

Find Part Two in Apple Podcasts here

Find Part Two in Spotify here

Chapters

00:00 Introduction

01:40 Dan Wakeford and Celebrity Intelligence

02:47 Why the Olsens are a unique case study

07:50 The Full House casting story

10:07 The reality of child stardom

16:22 How their personalities diverged early

19:49 From pennies to $80,000 an episode

26:27 The home video empire begins

33:28 The billion dollar licensing machine

48:00 Turning 18 and taking control

53:41 NYU and the paparazzi years

57:47 How everything changed

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