Episode Details

ChatGPT just became an ad platform. Not in theory. Not in a pilot. As of this month, any US business can sign up, set a budget, and run ads inside ChatGPT.

Google Ads launched in 2002. Facebook Ads launched in 2007. New ad platforms are at their cheapest and least competitive in their earliest months. ChatGPT ads sit at that same inflection point right now.

In this episode of Measured, we break down what just changed, how ChatGPT ads actually work, who should try them, and who should wait.

OpenAI started running ChatGPT ads as a small pilot late last year, limited to major brands spending at least $50,000. This month they flipped the switch. The self-serve Ads Manager opened to all US businesses, the minimum spend was removed entirely, and tracking tools were added so advertisers can measure what happens after the click.

But this is not the right fit for every business yet. ChatGPT ads only target at the country level right now. No state, city, or radius targeting. No audience segmentation. No third-party verification. If you serve one small area or depend on precise targeting, this may be a wait-and-see. If you sell something people research before buying and your customers use ChatGPT regularly, it is worth a look.

We also walk through what to actually do this quarter without wasting money.

In this episode:

What just changed with ChatGPT ads this month
How ChatGPT ads actually work and where they appear
Why this is different from Google and Meta
Who should try ChatGPT ads and who should wait
What a real test budget looks like
What to do this quarter

Customer question: Should I respond to bad reviews?

Featured project: Keene Outdoors
https://keeneoutdoors.com/