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Bob's Red Mill Unveils New Look Rooted in Quality Ingredients, Brand Heritage
Published 1 month, 3 weeks ago
Description
In the latest episode of BC Food News, Jennifer English covers the brand revamp of Bob's Red Mill, a prominent food company known for its homemade food movement. The company is introducing a new logo and product packaging aimed to reflect its heritage and commitment to high-quality food. Inspired by their history, key elements of the new design include a mill illustration, a bolder logo, the 'Red Mill' custom typeface, and the Bob’s Red Mill Seal of Quality. Aimed at enhancing the shopping experience, the refreshed packaging offers easier product finding with color-coded categories, increased logo size, and clearer Gluten Free and Organic seals. The packaging redesign, a collaborative work of Bob's Red Mill's own team and design agency Turner Duckworth, aims to reaffirm the company's mission of bringing people together through simple, high-quality homemade food.
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