Episode Details
Back to EpisodesWhat If Growth Is The Thing That Breaks You (ILikeToMakeStuff)
Description
Get an exclusive price for vidIQ! https://link.vidiq.com/podcast
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord
Watch the video here:https://youtu.be/mS56rgib18A
We talk with Bob Claggett from I Like To Make Stuff about the real cost of building a long-running YouTube channel, from quitting a day job to getting crushed by overhead when revenue drops. We unpack how he rebuilt his business and creative life by redefining growth, hiring smarter, and using a clear personal compass to avoid burnout.
• shifting from software development to hands-on making to stay sane
• learning to use analytics without letting metrics steal creative focus
• early maker YouTube and how community cross-pollination fueled growth
• building videos around teaching and removing “black boxes” for viewers
• making the leap with a nine-month deadline and working two full-time jobs
• stacking revenue streams with Patreon, sponsorships, merch and YouTube income
• using mentorship to navigate sponsorships and business decisions
• facing burnout after hiring, buying a building and carrying payroll pressure
• downsizing after YouTube revenue dropped and rebuilding a smaller team
• separating expansion from true growth and hiring roles that pay for themselves
• choosing formats that fit the work instead of chasing shorts and trends
• unifying a multi-audience channel around problem solving
• handling flops, surprise hits and long-term spikes from culture moments
• defining a “compass” for what you want to add to the world
If you’re new here, feel free to hit that subscribe button