Episode Details

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We break down why “crowded” is usually a clarity problem, not a competition problem, then map the difference between a podcast category and a real niche. 

We also study five popular business story shows to prove how audience, format, tone, and payoff make similar topics feel completely different! 

Read Jordan's mention in the WSJ: Why People Who Listen To Podcasts Are Suddenly Feeling Left Out

Topics discussed:

• Defining category versus niche through audience, format, tone, and promise 
• Using promise and payoff to stop sounding generic 
• Reframing "oversaturation" as "demand" and "popularity" 
• What makes shows fade into the background, from unclear positioning to recycled guest circuits 
• Case study breakdowns of business story podcasts and how each one niches down 
• Practical steps to write down and refine your niche over time

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Thanks for listening and Keep Podcasting!