Episode Details

The store already knows how much you are willing to pay. They are just waiting for the right moment to charge you that exact amount.

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What You'll Learn in This Episode

• What surveillance pricing is and why it is already happening to you at over 250 companies
• The JetBlue confession that accidentally blew the lid off the entire industry
• How Walmart's new digital shelf tags could change your grocery price while you are standing in the aisle
• Why you and the person next to you are probably paying different prices for the exact same thing
• The three types of data companies collect to figure out the maximum you will pay
• Three practical things you can do right now to avoid being quietly overcharged
• Why lower income shoppers often end up paying the most and what needs to change

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Tool/s Mentioned

• CamelCamelCamel https://de.camelcamelcamel.com/
• Keepa https://keepa.com/#!language/1
• DuckDuckGo https://duckduckgo.com/

Book/s Mentioned

• Gouged: The End of a Fair Price and What That Means for Your Wallet (Releases September 29, 2026)
• Publisher: Penguin Viking
• Pre-order: Amazon, local bookstores, or direct from Penguin Viking
• https://www.penguinrandomhouse.com/books/778487/gouged-by-lindsay-owens/

Watch Next

• 12 Financial Ru