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SPECIAL SERIES ==> JUNE This Year is VERY Different for B2B and Consumer Marketing😳<== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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June is about to get weird for marketers, and most people aren't ready for it. Jay Schwedelson and Daniel Murray get into why the back half of the month quietly tanks webinar attendance, how the World Cup landing on US soil reshapes the email game, and why Amazon shifting Prime Day to early June matters even if you sell B2B software. A heated detour into cloth diapers also happens, because of course it does.
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Best Moments:
(03:00) The three week dead zone that quietly tanks webinar show-ups and B2B content downloads
(03:50) Why the FIFA World Cup landing across US host cities changes your email strategy
(04:37) The themed subject line angle that plays into game day energy
(06:10) Amazon moving Prime Day to the second week of June and what it means for every marketer
(06:45) Why inbox time jumps 15 percent during Prime Day, even for B2B audiences
(06:59) The Shopify lift nobody talks about during Prime Day week